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Greater Manchester gearing up to recycle more and waste less.

Greater Manchester Waste Disposal Authority (GMWDA) and WRAP, the sustainability not-for-profit organisation have joined forces and established a Partnership, called Resource Greater Manchester (RGM) to drive up recycling and prevent waste across the conurbation.

The partnership will provide a strategic programme of work to help Greater Manchester achieve its ambitions towards ‘zero waste’.

The work streams currently being delivered will form the baseline for future projects and campaigns aimed to maximise the capture of food waste and increase the quality of recycling collected across Greater Manchester. Localised information and support will be offered to nine Districts in Greater Manchester in a drive to achieve a more consistent approach to household collections.

Through the partnership, the Greater Manchester conurbation will utilise outputs from a regional version of WRAP’s recycling behaviours tracker and be one of the first to use a regionalised version of Recycle Now’s new recycling segmentation model where, based on values, attitudes and behaviours, households in Greater Manchester may be given information and advice specifically suited to their needs.

RGM will also be delivering a project focusing on a Road Map to 60% recycling. This work will analyse and model waste and recycling data from across the nine district councils to determine and recommend the best way Greater Manchester can achieve its target of 60% recycling by 2025.

Councillor Nigel Murphy, Chair of GMWDA said: “We are delighted to be working in partnership with WRAP on this new venture which supports GMWDA’s vision of ‘zero waste’. By working together we can drive recycling and efficiencies whilst continuing to maintain a high standard of service. We look forward to continuing this partnership for many years to come.”

Peter Maddox, Director of WRAP added: “WRAP is looking forward to working at a more local level with GMWDA and the nine District authorities. This is the second regional partnership WRAP has developed, and follows the successful launch of Resource London with the London Waste and Recycling Board (LWARB) in 2015. By sharing our expertise, knowledge and relationships we are confident that RGM can make a real impact on improving recycling rates and waste prevention across Greater Manchester.”

RGM will also look to minimise waste in households across Greater Manchester through the delivery of innovative and localised Love Food Hate Waste and Love Your Clothes initiatives.

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